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11-7 - Starter Brand Activation Event - Football Gameday

November 07, 2026 10:00 AM until November 07, 2026 03:00 PM

Starter College Gameday Tour at Venue by 4M

Gear up for Michigan Gameday with the Starter College Gameday Tour, setting up right in the Venue by 4M parking lot!   

Stop by before the game to check out the interactive mobile tour rig and enjoy a full pre-game fan experience:   

  • Live DJ & Music   

  • Starter Gear Giveaways   

  • 360° Photo Booth   

  • Giant Cornhole & Games   

  • Complimentary Coffee & Hot Chocolate   

When:

  • Friday, November 6: 2:00 PM – 8:00 PM   

  • Saturday, November 7: Kicking off 4 hours before game time   

Where: Venue by 4M Parking Lot (1919 S. Industrial Hwy, Ann Arbor, MI)   

Check out the activation outside, then step inside Venue to grab lunch, craft cocktails, or coffee before heading to the Big House!